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From B2B Platforms to Consumer Products

Our Journey from B2B to B2C with OmniLegis

Why Would a Simulation Company Build a Consumer App?

Automotive Artificial Intelligence (AAI) GmbH has long been known for solving complex B2B challenges — from environment simulation for ADAS and HAD systems to mapping.

So why are we suddenly launching a consumer-facing Generative AI app?

Spoiler: It wasn’t sudden. And it wasn’t a pivot.

It was a natural step on our journey to make intelligent systems truly accessible.

From High-Fidelity Simulation to Human-Centric AI

Our team has spent years building high-performance systems that model the real world — roads, railways, traffic scenarios, edge cases.

But all of that work had one thing in common: understanding complexity and making it useful through data, software, and intelligence.

When we began exploring Generative AI applications, we realized the core skills were already there:

  • Data curation and training workflows? ✅ Already done in automotive annotation and KPI pipelines.
  • Real-world validation and performance tuning? ✅ It’s our daily business.
  • User experience design? That’s where things got exciting...

Enter OmniLegis: A Legal Assistant for Everyone

OmniLegis was born out of a challenge:

Could we make German legal content truly accessible to everyday users — not just lawyers or institutions?

With OmniLegis, we applied our GenAI expertise to a new space:

  • Using legal texts as structured inputs
  • Designing user-friendly interactions
  • Making compliance-focused AI feel… human.

Lessons We Learned Switching Gears

1. B2C is fast, opinionated, emotional.

User expectations are wildly different — we had to unlearn a lot of B2B assumptions.

2. Interfaces matter more than infrastructures.

In B2B, performance rules. In B2C, friction kills.

3. Generative AI needs guardrails. Always.

Coming from safety-critical industries, we knew early on that hallucinations aren’t “quirks” — they’re liabilities.

Why We’re Not “Pivoting” — We’re Expanding

Launching a B2C app like OmniLegis doesn’t mean we’re leaving simulation or mapping behind.

It means we’re applying our capabilities in new, human-facing ways.

B2B remains our foundation.

B2C is now part of our future.

And it’s only just beginning.

Final Thought: AAI Is More Than Automotive

We’ve gone from simulating roads and rails to assisting people with their legal questions.

Tomorrow?

We might help citizens plan mobility routes, access regulations, or navigate public infrastructure — all through intelligent, explainable, trustworthy AI.

OmniLegis is available now in early access.

If you're curious about how Generative AI can simplify legal complexity, give it a try.

→ Learn more about OmniLegis here

Deutscher Mobilitätspreis 2021
Recognition for “Intelligent Traffic” by Automotive Artificial Intelligence (AAI) GmbH